The Golden Ratio and Fibonacci Sequence helped us achieve perfect rounded arches and ratios between the punctuation mark and main component of the M.
When our full logo is present, the D in Digital is aligned to the middle of the punctuation mark. The M in Mercer and the D in Digital are aligned diagonally. The M icon is larger then the name and slogan.
The circle part of our punctuation mark is used as a minimum spacing guide when other elements are in play. We don’t want the logo to look cluttered. Always use more space when you can.
