We were responsible for building a new, proprietary design system while ensuring that both participating brand identities didn’t get lost in translation.
The logo was developed by combining the parent company’s logo with the first letter of their partner’s product name. The unifying visual element is an arc, representing the journey of cloud data migration, facilitated by Arc Network Folio.
The brand iconography includes outline and duotone icon sets, build to be employed at multiple sizes and animated.
Reference architecture diagrams are at the core of many Arc Network Folio services and product offerings. Their main purpose is to visualize the functional framework of a product or solution, and build consistency between sales teams, executives, customers, external partners and anyone in-between. As a result the visual language is intuitive, legible, and easy to modify for users no matter their level of brand-literacy.
